"You Just Get It"

Inspired by a recent conversation I had with somone who's role, personality and side hustle inspired me. The quote "you just get it" sheds light on the emotions and feelings of relief. The sense of relief you get when someone finally understands. The feeling of ease clients or people get when they've finally found someone who can understand them, their needs, and why they've come to you in the first place.

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We've all had that feeling. That moment of pure utter relief and ease when someone finally understands us. Where we've been coming from all along. What we've been trying to say or explain from the very beggining but we just can't quite seem to find the right words where they can understand.

This quote emphasized to me how impactful, important, and powerful the moment can be for me as someone who is in desperate need of someone to "get it". There's truly no greater feeling when a situation occurs at work, school, or in life, when someone can come in, talk, and take time to understand where you're coming from; they get you.

That unsettled feeling of frustration is met with ease and the satisfaction of solutions to your situations. But equally as impactful can be that moment when you are the one to get where someone is coming from. Witnessing their faces and energy immediately go from relief to pure happiness is one of the most powerful and amazing feelings in the world. To be able to experience that, to help someone to, to be that person for someone else when you've experienced the same feelings at times, is something that truly moves me. When you make a moment that might've just been like any other for that individual, slightly more positive, you have the possibility of making someone's day that much better. You understood where they were coming from and what they needed.

Throughout the conversation I had with this girl, we talked a lot about her career as someone who had just graduated from college and was just starting her career in the city. I asked her questions about what her life looked like after college. Was she worried? Where did she see herself at this point last year? What led her to her role now?

The agency she works at specializes in a indursty and works with clients that are in a pretty niche industry, I would say. It's an industry that my mind just never really thought about needing advertising, strategy, crisis, social media, etc. But of course it makes sense, any and all industries need communicators in them!!

As she explained a little bit more about the agency, some of their responsibilities, and clients she manages (all in a respectful way, I will say), the conversation led my curious mind to ask more questions about what the client side is like.

I'm someone who has always loved working with people, no matter what the role was. Bringing people together, managing a team, and understanding where or how I could make others' experiences better were always something I enjoyed doing. It's no surprise to me that I've realised the client side of agency work is where I would love to be. I have simply always loved that I have the ability to make somones day just that much better. I've loved helping others by finding solutions to their own situations, no matter how big or small. The questions I asked, however, led me to realize that the goal is not always just to help people out, point them in the right direction, or connect the dots. Before we can create the goal, we have to figure out what's missing.

How can we be the space for clients where we can relate to them, they can feel safe, seen, and understood? (that's the goal)

Throughout our conversation, I asked these questions, but of course, I don't specifically remember how or what the question was, but I do remember a quote she said. "I'll be in meetings, and clients will be like, 'It's so nice, you guys just get it"

In the moment, it stood out to me, but not enough for me to think deeply about it. But now, I'm realizing it's not the niche agencies specialize in, the work they do, where they volunteer their time during the holidays, if they answer a needy clients email past 7 p.m. (yes, I do think it's needy), or how they communicate. It's the needs they fulfill for their clients. A simple comment that strikes a nerve and signals the bulb to switch on. The solutions they give to situations because they make individuals feel seen and "got".

To me, when I heard that, when clients say "you just get it" the lightbulb went off for me. I'm not just helping someone's brand, company, or service come to life; I'm solving some of their biggest challenges they might've faced in the past. For me, it's not about adding more business to my resume or expanding the portfolio; it's about being able to gain the trust of those people, a trust they've never been able to have before agency to client. How can I, the agency, or (whatever role I hold in the future) understand and "get" my clients' needs?

Being able to fully listen to your clients and what their needs are and what they are missing at the moment will lead to what I believe is work that makes you stop and opportunities that are presented. The effort you put into truly understanding your clients' needs will earn you the loyal, repeated business where you won't have to go looking for more.

will do the work itself. Clients who see the quality and the purpose of what you do and why you do it. Those clients will see the value in it far more than any agency that might be offering a cheaper retainer.

When I can be that person for the client, the person who gets it, that to me is when I know I've done my job. At the moment, the way I think about being able to do that once I graduate college brings me so much excitement and energy; it's a reminder to me that I know I chose the right career path.

To me, when I can be that support system for my client, it makes the purpose behind my work just that much better and meaningful to me. It reminds me that I wasn't just brought here to create a website for my client, but that my job here is to share the client's story that the world didn't seem to quite get in the first place. That the work we're about to create and bring to life is going to make more than just the two of us and the team get it.