RiDEFINED

Life Defined Through Me
Portfolio
Welcome to my portfolio! This is a curated collection of both my physical work I’ve created and the experiences I’ve had the opportunity to be part of. It highlights not only physical projects, but also the roles, responsibilities, and hands-on experiences that have shaped how I think and work. Each piece reflects my passion for people, branding, hospitality, community, storytelling, and creative strategy. Together, these projects and experiences serve as a little snapshot of my past, where I am now, and the paths I’m excited to pursue next!
Certifications
Certification:
- Cvent Diagramming and Seating Certification

Skills
Platforms:
- Canva
- Google Suite
- Slack
- Microsoft Suite
- CapCup
- Semrush
- Asana
- HeyOrka
- WordPress
Creation:
- Relationship Building & Networking
- Strategic Communication & Storytelling
- Event Planning & Execution
- Influencer Marketing & Social Media Strategy
- Partnership Development & Collaboration
- Content Creation: Photography & Blog Writing
- Opportunity Identification & Creative Problem Solving
- Leadership & Team Management
- Attention to Detail & Brand Alignment
- Initiative & Proactive Project Management
People
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People: I love working with people and surrounding myself with others in some capacity. This started at Acola, working at Busch’s, and then continued as a barista.
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Wellness: I wanted to create events that brought our girls together around wellness in ways that were fun, unique, trendy, and engaging—activities that got them excited about wellness and helped them interact with Zeta, their friends, and the community. My goal was to plan interactive, hands-on experiences. I achieved this by organizing a flower bouquet bar at the house for Valentine’s Day, a loaded yogurt bowl bar, multiple workout and yoga events, and a perfume-making class with a local perfume business. I loved being able to facilitate a space that was creative, fresh, and on-trend.
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Main Street Summit: This experience transformed my understanding of exceptional hospitality and put it into practice. I provided kind, proactive communication with speakers and sponsors before the event. On-site, I made sure I was always a helping hand for guests, speakers, campers—whatever anyone needed, I was there to assist in the best way possible, making them feel seen and taken care of. My role was to ensure everything was handled, people felt informed and supported, and that they were having fun while building meaningful relationships. I aimed to make my presence known in a helpful way, where the team, guests, and participants could trust me to cover things, relay messages, or talk with a speaker before they went on stage.









Seeing the Opprotunity
Nothing is accomplished until something is done. This can look different depending on the industry, but I try to see the opportunity in any role—especially in spaces I’m passionate about.
Seeing the opportunity was something I wanted to bring specifically to my role as Director of Wellness. I aimed to find trending, engaging ideas that people would love, could utilize, and that could create growth while building the brand. For example, during October—our philanthropic month and Breast Cancer Awareness Month—I wanted to design an event that tied wellness to giving back to the local community. I took the initiative to create a custom smoothie with a local favorite, Nourish Cafe and Market, called the “Think Pink Smoothie.” A portion of sales was donated from Nourish to one of our local partners, Ellis Fischel Cancer Center, raising awareness and supporting the cause.
Additionally, in my branded strategic storytelling class last semester, I completed a project on Nespresso. The project highlighted insights about the brand, identifying what Nespresso does well and areas for improvement. In the treatment, I outlined initiatives I would implement to strengthen the brand’s relationship with customers and potential clients—moving beyond simple product transactions to creating meaningful engagement and loyalty.



