- Increased total social interactions from 1,000 to 887, resulting in a 981.7% increase over the measured period.

- Implemented more Reels to expand reach and align content with platform trends.

- Reworked the content planner formatting and layout to improve organization, consistency, and execution.

- Grew audience engagement by nearly 1,000% over the internship period by creating and scheduling strategic, high-quality social media content.

- Increased Instagram profile visits by 420 and follower count by 60%, boosting brand awareness and community engagement.

- Generated measurable traffic to key links, achieving a 98% increase in link clicks through targeted content campaigns.