Social Media

I created and produced social media content for KMC and actively engaged with the community by responding to followers' comments and messages. As a result, I grew audience engagement by nearly 1,000% over the course of the internship, increased Instagram profile visits by 420, grew followers by 60%, and drove a 98% increase in link clicks through targeted content campaigns.

I changed the formatting of the monthly and quarterly content planners, reorganizing them to be more visually clear and intuitive. This made it easier to see the flow of content and follow the overall social media plan.