RiDEFINED
Experience
As a senior at the University of Missouri, I am excited and eager to graduate this May with a degree in Strategic Communication and a minor in Hospitality Management. I hope to begin my career in public relations, social media management, community partnerships, event planning, or client relations.Throughout my four years at Mizzou, home to one of the top journalism schools in the country, I have taken coursework that has deepened and expanded my understanding of clients, people, and brands. My classes have pushed me to think critically and strategically about branding, consumer connection, and the emotional needs brands fulfill for their audiences.Some of my favorite and most impactful courses include Public Relations, Management of Strategic Communication, and Branded Strategic Storytelling. I have linked Google Drive folders below that include selected projects, campaigns, and past class assignments that showcase my skills, creative thinking, and hands-on experience.
Locker
This past semester as a College Ambassador for Locker has been an amazing experience that has allowed me to combine my love for fashion, creativity, and strategy. From managing my sorority, Zeta Tau Alpha’s Locker account, to creating inspirational posts for events, linking trending items, and curating shopping ideas, I’ve loved sharing how the app simplifies shopping in a fun and organized way. A highlight was speaking at my sorority’s chapter meeting, where I shared the app’s features and my role in promoting Locker on Mizzou’s campus. This experience has pushed me to think creatively while staying organized and intentional in my approach. I’m so grateful for the opportunity to work with the Locker team and am excited to continue this role into the next semester, discovering even more ways to inspire and connect with others!
Matchbook Marketing Agency
This past semester at Matchbook Marketing Agency has been an incredible experience that allowed me to grow both personally and professionally. As a PR Specialist on the Internal PR team, I had the opportunity to contribute to impactful projects, including organizing a LinkedIn workshop, working on Spark, and overseeing the Hotbox Cookies team to support a beloved local Columbia business. Each project challenged me to think strategically, collaborate creatively, and refine my communication skills. Reflecting on my time with Matchbook, I’m so grateful for the supportive team, the meaningful work, and the chance to make a positive impact. This experience has truly solidified my passion for marketing and strengthened my excitement for future opportunities in the field.
Director of Membership Enrichment
As the Director of Membership Enrichment for Zeta Tau Alpha, I play a key role in enhancing the member experience through a variety of initiatives. I oversee our chapter's Instagram, creating eye-catching graphics and engaging with members through posts and responses. I also plan and execute wellness events, collaborating with local businesses to offer unique opportunities for our members. By using creative strategies, I strive to ensure that each event and interaction fosters a positive impact on our members' well-being, helping them to have a fulfilling and enriching experience within our sisterhood.
